Eggs Don't Go There! Glory Days' New Featured Menu Item

I am taking the day off today (mental health day -- no Mogwai allowed) and was perusing my home email when I saw that Glory Days Grill, a local chain with a restaurant near our house, was announcing new menu items. We eat there from time to time so I opened the email. I found myself failing to comprehend the vision -- nay, the nightmare -- that filled my screen. Note the photo.


STEP FOUR:
Vomit.

What the hell was that? Apparently this is called the Glory Burger. The menu describes it thusly:
Our fresh seasoned and grilled burger, zesty
BBQ sauce, fried onion straws, bacon and cheddar
cheese. Topped with a fried egg. 8.99

Why? Why top it with a fried egg? Who is going to order this? What is WRONG with them? And do you notice how they just sort of slip the egg part in there at the end? Don't you think that should be the first thing they mention? I'd write it this way:

Topped with a fried egg, this burger is not for the
faint of heart, nor for those with cholesterol counts
over 200. Beneath the egg you will find our fresh
seasoned and grilled burger, zesty BBQ sauce,
fried onion straws, bacon and cheddar
cheese. 8.99

That would be more appropriate, in my opinion, for full disclosure.

There were several other new menu items too, including a Cobb Salad and a Salmon Dinner. They all sounded fairly tasty and normal. I might even order the salmon one of these days. And yet they chose to feature this monstrosity, this crime of a meal that should not occur in nature.

If the goal was to get people to say "WTF?" and click to see what that thing was, I suppose they achieved that. But I can't say I'm thinking "Glory Days" and "mouth-watering" at the same time right now.

I think I'll go eat some fruit.